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BMW Magic Cube / Munich

Oak, Steel, Leather

BMW - the joy of driving.

Together with Supersense, we set out to make this feeling of euphoria tangible even when the car stands still - this is how the Magic Cube for the BMW I-3 Urban-Suite was born. This compact cube extends the flat, digital landscape of the existing interior and creates an offering for multisensory, analog enjoyment. The cube's rotating panels are loaded with all sorts of items to make it happen. Steel, oak, leather and a lot of love paint a somewhat different picture of mobile innovation here.